Question 1 :
Keeping the view of marketing an organization that enjoys competitive advantage in an industry has done so by ________.
Question 2 :
Labels are not useful for providing detailed information of the product.
Question 3 :
_________ refers to the act of designing and producing the container or wrapper of a product.
Question 6 :
False and misleading claims and vulgarity in advertisements do not match with _________.
Question 7 :
______ can be defined as anything that can be offered to a market to satisfy a want or a need.
Question 8 :
The product will be designed according to the needs of _______.
Question 11 :
Marketer has to decide whether the product will be sold under brand name or ______ name.
Question 14 :
A ______ is a sign, symbol, term, design or a combination of them, used to identify the product.
Question 15 :
Providing information to the customers about product, its features and quality etc., are part of:
Question 19 :
______ products are the products which have certain special features because of which people make special efforts while purchasing such products.
Question 21 :
______________ refers to designing the label to be put on the package.
Question 22 :
Which of the following is not a characteristic of industrial products?
Question 23 :
When constructing the ad, it is important to consider how to best _________.
Question 24 :
On the basis of durability, consumer goods are classified in four categories.<br/>
Question 27 :
Labeling does not help with the function of protecting the product from damage.
Question 29 :
Brand helps the seller to _______ between its product and  competitor's products.
Question 31 :
The concept of four P's as elements of marketing mix was given by ________.
Question 34 :
Which of the following buying process sequence is correct?<br/>1. Adoption<br/>2. Legitimization<br/>3. Attitude<br/>4. Awareness<br/>
Question 36 :
Which one of the following contains the three elements of service marketing triangle?<br>
Question 38 :
A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.
Question 39 :
If the conversion period is arrived at as 10, it means ____________________.
Question 40 :
Which one of the following is not a part of 'marketing mix'?
Question 42 :
_______ products are the products which are used as an input to produce other products.
Question 44 :
________ can help in overcoming the obstacles posed by high prices.
Question 46 :
Manufacturer- Agent- Wholesaler- Retailer- Consumer. This is the ________ channel of distribution. 
Question 47 :
Customers are least interested in the packaging of any product and only care about the product inside.<br/>
Question 49 :
In the Indian forex markets the following can take a position in a currency on their own account __________.
Question 52 :
Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognize their breadth and interdependence?
Question 53 :
Which segmentation approach is the most compatible with the spirit of the marketing concept?
Question 54 :
Which one of the following is not the mode of Direct Distribution System?
Question 55 :
The concept of marketing-mix, consisting of the $$4\ P's$$ of marketing, was developed by _________.
Question 56 :
A company engaged in a cohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?<br>
Question 57 :
The selling concept is most likely to be used by firms which sell _______.
Question 58 :
Consider the following statements and find out the correct alternative from the codes given below.<br/>(i) A good salesman is one who can sell a refrigerator to an Eskimo.<br/>(ii) Salesman are born, not made.<br/>(iii) Physical distribution is an area where high cost-savings is possible.
Question 61 :
To generate and facilitate any exchange intended to satisfy human needs or wants such that the satisfaction of these wants occur with minimal detrimental impact on the natural environment is known as_______.<br/>
Question 62 :
Which of the following is not a method of segmenting a market?
Question 63 :
Select the phases of Product Life Cycle:<br>$$1.$$ Initiation $$2.$$ Decline $$3.$$ Boom $$4.$$ Introduction $$5.$$ Maturity $$6.$$ Growth.
