Test Details

Marketing Management

Dec 07, 8:00 PM

50 minutes

Dec 07, 8:50 PM

100.0 marks

MCQ

50 questions

Pawan Gupta

I want to teach on Teachmint ,I have done m.com

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Question Text

Question 1 :
When constructing the ad, it is important to consider how to best _________.

Question 2 :
________ products are the products in the purchase of which, consumers devote considerable time.

Question 3 :
Which out of the following is not a type of non-store retailing?

Question 4 :
Which is / are the essential feature(s) of a call money market?

Question 5 :
Products which are purchased by ultimate consumers or users for satisfying their personal needs and wants are known as __________.

Question 6 :
_______ is useful for providing detailed information of a product, its contents, method of use, etc.

Question 8 :
Labeling of product performs the role of _______ in relation to the buyers.

Question 9 :
Which of the following is not a part of sales promotion activities?

Question 10 :
A ______ is a sign, symbol, term, design or a combination of them, used to identify the product.

Question 11 :
________ involves oral presentation of message in the form of conversation.

Question 13 :
Which of the following is not a characteristic of industrial products?

Question 14 :
The part of a brand which can be recognized but not utter able is called _______.

Question 18 :
The set of all actual and potential buyers of a product is known as_______.

Question 19 :
Which of the following is not a tool of sales promotion?

Question 20 :
_______ refers to offering another product as gift along with the purchase of a product.

Question 21 :
Labeling provides the information related to the consumption and usage of the product.<br/>

Question 27 :
Labels are not useful for providing detailed information of the product.

Question 30 :
Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? 

Question 31 :
Which one of the following is the result of product differentiation?

Question 33 :
A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.

Question 39 :
______ can be defined as anything that can be offered to a market to satisfy a want or a need.

Question 40 :
________ can help in overcoming the obstacles posed by high prices.

Question 44 :
Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

Question 46 :
Which of the following is a quality of a good salesperson?

Question 47 :
Which one of the following is NOT the mode of Direct Distribution system?<br/>

Question 48 :
If the conversion period is arrived at as 10, it means ____________________.

Question 50 :
Manufacturer- Agent- Wholesaler- Retailer- Consumer. This is the ________ channel of distribution. 

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