Test Details

Marketing Management

Nov 13, 4:00 PM

60 minutes

Nov 13, 5:00 PM

128.0 marks

MCQ

57 questions

Dr. Raj Kumar Gupta

Dr.Raj Kumar Gupta has Ph.D, M.B.A, MA(Eco), M.Com, B.ed. from Jiwaji University and 10 years of teaching experience in the field of Commerce ( Accountancy, Business Studies and Economics) Over the course of his career, several students taught by him were able to secure full marks in Board exams.

Class Details

Business Studies.

Class XII Comm- School.

Business Studies.

In this classroom, we will cover the entire syllabus of Accountancy,Business Studies and Economics as prescribed by CBSE for Class- 11th & 12th. There would be weekly doubt clearing sessions along with biweekly assignments, periodic test, study material, and many more..

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Question Text

Question 1 :
_______ refers to an additional layer of protection that are kept till the product is ready to use.

Question 3 :
Which of the following provides liquidity to money market instrument by creating a secondary market where they can be traded?

Question 5 :
Labeling helps in adhering to providing information that is required by the law.

Question 7 :
Which of the following is not a characteristic of industrial products?

Question 8 :
______ products are the products which have certain special features because of which people make special efforts while purchasing such products.

Question 9 :
Marketer has to decide whether the product will be sold under brand name or ______ name.

Question 10 :
Good marketing is no accident, but a result of careful planning and _______.

Question 11 :
On the basis of durability, consumer goods are classified in four categories.

Question 13 :
Labels are not useful for providing detailed information of the product.

Question 14 :
When constructing the ad, it is important to consider how to best _________.

Question 15 :
Which of the following is not a part of promotional mix?

Question 16 :
_________ refers to the act of designing and producing the container or wrapper of a product.

Question 18 :
_______ refers to the act of designing and producing the container and the wrapper of the product.

Question 21 :
Which one of the following is the result of product differentiation?

Question 22 :
_______ refers to offering another product as gift along with the purchase of a product.

Question 24 :
_______ is useful for providing detailed information of a product, its contents, method of use, etc.

Question 26 :
Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

Question 27 :
________ refers to packaging components necessary for storage, identification and transportation.

Question 29 :
The statutory warning on the packages of cigarettes is an example of labeling. 

Question 30 :
Which of the following is concerned with the Quality, performance of a product?

Question 31 :
The part of a brand which can be recognized but not utter able is called _______.

Question 32 :
If the conversion period is arrived at as 10, it means ____________________.

Question 35 :
_____________ specifies the estimated quantity and cost of material during different volumes of production.

Question 39 :
A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.

Question 44 :
Labeling does not help with the function of protecting the product from damage.

Question 45 :
Which one of the following is NOT the mode of Direct Distribution system?

Question 46 :
________ products are the products in the purchase of which, consumers devote considerable time.

Question 49 :
______________ refers to designing the label to be put on the package.

Question 51 :
A company engaged in a cohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?

Question 52 :
Which of the following is not a method of segmenting a market?

Question 53 :
Which segmentation approach is the most compatible with the spirit of the marketing concept?

Question 55 :
Consider the following statements and find out the correct alternative from the codes given below. (i) A good salesman is one who can sell a refrigerator to an Eskimo. (ii) Salesman are born, not made. (iii) Physical distribution is an area where high cost-savings is possible.

Question 56 :
To generate and facilitate any exchange intended to satisfy human needs or wants such that the satisfaction of these wants occur with minimal detrimental impact on the natural environment is known as_______.

Question 57 :
Select the phases of Product Life Cycle: $1.$ Initiation $2.$ Decline $3.$ Boom $4.$ Introduction $5.$ Maturity $6.$ Growth.

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