Question Text
Question 1 :
The set of all actual and potential buyers of a product is known as_______.
Question 2 :
Availability and ______ of the product was considered to be the key to the success of a firm.
Question 4 :
Which of the following is concerned with the Quality, performance of a product?
Question 5 :
A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.
Question 6 :
Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognize their breadth and interdependence?
Question 8 :
Which one of the following is not the mode of Direct Distribution System?
Question 11 :
A company engaged in a cohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?<br>
Question 12 :
Which segmentation approach is the most compatible with the spirit of the marketing concept?
Question 13 :
Which of the following is not a method of segmenting a market?
Question 14 :
Select the phases of Product Life Cycle:<br>$1.$ Initiation $2.$ Decline $3.$ Boom $4.$ Introduction $5.$ Maturity $6.$ Growth.
Question 15 :
The selling concept is most likely to be used by firms which sell _______.