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| Multiple Cholee Questions |, , QL Which concept of marketing emphasise on availability and, affordability of the product?, a, Marketing concept b, Product concept, , C Sales concept d, Production concept, Ans. (d) Production concept, , Q2. Which type of distribution channel is the most suitable when, , the manufacturer produces a limited product line and wants, to cover a wide market?, , a. Zero level b. One level, , C. Two level d, Three level, Ans. (d) Three level, , Q3. Mega Ltd, uses its own sales force to reach to its prospective, Customers which type of distribution channel is used by the, company?, , a. Zerolevel b,Onelevel c,Twolevel — d, Three level, Ans. (a) Zero level, , \
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Q4. Acardboard box consisting of 10 packets of toothpaste is an, example of;, a, primary packaging _ b, secondary packaging, c. transportation packaging —_d. None of these, , Ans. (c) transportation packaging, , Q5. susan FeferS to time and steps involved between receipt, , of order from customer and delivery of goods., a. Inventory control b, Order processing, c. Transportation d, Warehousing, , Ans. (b) Order processing, Q6. Sports events and news conferences are a part of:, a. sales promotion b, public relations, c. advertising d, personal selling, Ans. (b) public relations
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\ bran or part of brand that is given legal protection is, , iQ, a. brand name b. brand mark :, c. trademark d. None of these :, Ans. (c) trademark ;, Q8. The main function of ............... is to provide information :, required by law. ', a. labelling b. packaging 1, c. branding _ d. Both a. and b. ', Ans. (a) labelling ; 4, Q9. Which of the following factor affects determination of price? | 6, a. Product cost ', b. Extent of competition in market, c. Both a. and b., d. Order processing time, Ans. (c) Both a. and b. :, Q10. ‘Airtight containers protects the product from moisture: :, Which function of packaging is being highlighted? :, a. Product identification ', b. Product protection ', c. Product promotion :, d. Facilitating use of the product i, Ans. (b) Product protection ;, Q1L. A marketer of TV, having 10% of the current market share, |, aims to increase it to 20% in the next three years. For this, : C, he needs to develop a complete marketing plan covering |, various important aspects and specify the action programmes, to achieve these objectives. Which function of marketing is |, being discussed? :, a. Standardisation and grading Cc, , b. Gathering and analysing market information, c. Product designing and development, d. Marketing planning, , Ans. (d) Marketing planning, , aa, Q12. Sona Ltd. is manufacturing lunch boxes for office going C, people. To maximise profit, the company decided to improve, the quality and added an electronic warmer in the lunch :, boxes. This improvement in the product increased their sales. |, Which marketing philosophy is involved in this? :, a. Product concept b, Production concept, , c. Marketing concept d. Societal marketin, Ans. (a) Product concept Se
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., ., ‘, , +, ', ', ', ‘, ', ', ', ’, 1, ', ', ’, ', 1, ', ', , , , r-—, , ' Ans. (c) Product, ) Qu., , ——, , Ans. (b) Branding, : Q19. People think that it is the, , Ans. (a) Place, , , , c. Product, , Tomato delivery service app has recently faced —, ean emotes of their product, by their delivery, boys. Tomato Ltd. decided to put a hologram seal on the, food packets in order to protect the contents from spoilage,, leakage, pilferage, damage, along with a tag with a safety, warning for the consumers to check the seal. Which concept, of marketing discussed above is performing the important, function of communicating with the potential buyer and, promoting the sale? (CBSE SQP 2020), a. Branding, , b. Product designing and development, , c. Labelling, , d. Packaging, , (c) Labelling, , . Which component of product mix provides status symbol as, , the advantage to customer?, a. Labelling b. Branding, C. Packaging d. None of these, , Product’ only that can be marketed., But something else can also be marketed e.g., Visit Kerala for, , eee. Identify what is being marketed here., . b. Person Cc. Idea d. None of these
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4, b, , Q23. Maya Hotel in Indore was facing a problem of low demand, for its rooms due to off season. The MD of the hotel,, Mrs. Sonia was very worried. She ca!, Manager, Mr. Oberoi for his advice, , hotel should announce an offer of 3 days and 2 nights hotel, , Ans., Q 24., , Ans., , lled upon the Marketing, . He suggested that the, , stay package with free breakfast and one day religious visit :, , to Omkareshwar and Mahakaleshwar temples. The MD liked, the suggestion very much. Identify the promotional tool, which can be used by the hotel through which large number, of prospective pilgrimage tourists all over the country and, abroad can be reached, informed and persuaded to use the, incentive., , a. Advertising b. Public relation, , c. Sales promotion d. None of these, , (a) Advertising, , Joe Ltd. is a natural and ethical beauty brand famous for ‘, offering organic beauty products for men and women. The |, company uses plant based materials for its products and is ‘, the No. 1 beauty brand in the country. It not only satisfies |, its customers but also believes in the overall protection of :, the planet. Identify the marketing management philosophy, , being followed by ‘Beauty Product Ltd, a. Production concept b. Product concept, c. Selling concept d. Societal marketing concept, , . (d) Societal marketing concept, , . Sona found a worm crawling out of a newly opened tetra ', pack of juice manufactured by a reputed company, Zest Ltd. |, She went back to the shopkeeper from whom the Pack was |, purchased who directed her to call up the customer care |, centre. When all her efforts fell free, she went to a consumer ‘, activist group to seek advice. The group decided to help Sona :, and take measures to impose restrictions on the sales of the :, firm's products of the particular batch and urge customers to :, refrain from buying the products of the company. Zest Ltd. lost |, its image in the market. The CEO gave the responsibility of |, bringing back the lost image of the company to the manager. |, Identify the concept of marketing management which will :, , help the manager to get the firm to get out of the crisis., a. Public relations b. Sales promotion, , c. Advertising d, None of these, , (a) Public relations, , ', ‘, 1, ‘, ', ‘, ', ‘, 1, ', '
