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Ql, , Q2, , Q3, , Q4, , Qs, , Sample Question Paper-4 (for practice), , (Effective for Term | Business Studies XII Examination), Maximum Marks - 40, , SECTION Planning is the most challenging activity for the management as, , (a it guides all furure actions leading to growth and prosperity of the busines., , Time — 90 Minutes, , (b) specific goals are set out in the plans along with the activities to be undertaken to achieve the goals., (c)_ if there was no planning, employees would be working indifferent directions and the organisition would, , not be able to achieve its desired goals., (d) None of the above, , Read the following statement-Assertion (A) and Reason (R):, Assertion(A): ‘Needs’ and “Wants are one and the same thing., , Reason (Rj: Wants are basic to human beings and do not pertain to a particular product. Needs on the other, , hand, are culturally defined objects that are potential satisfiers of needs., Select the correct alternative, , (a) Both Assertion (A) and Reason (R) are true., , (b) Both Assertion (A) and Reason (R) are false., , (c) Assertion (A) is true and Reason(R) is false., , (d) Assertion (A) is false and Reason(R) is true., , Match the following and choose the correct alternative:, , , , (i) Greater emphasis on improving the production and distribution, effidency of the firms, (i) Product improvement is the key w profit maximisation of a firm., , (A) Product Concept, , (B) Production Concept, , , , , , maximising profit., , (iii) Pushing the sale of products through apgressive selling techniques) (c) Marketing Concept, with a view to persuade, lure or coax the buyers to buy the products., (iv) Customer satisfaction is the means to achieve the firm's objective of| (D) Selling Concept, , , , , , , , (a) (i)—(A), Gi) -(B), (iii) - (C), (iv) - (D), (b) (i)—(D), (ii) — (C), (iii) - (B), (iv) - (A), (<) G)-(B), Gi) — (D), Gil) — (C), (iv) — (A), (d) (i) -(B), (i) - (A), (iii) - (D), (iv) - (C), Read the following statement-Assertion (A) and Reason (R):, , Assertion (A): Controlling is a prerequisite for planning., , Reason (R): Planning provides the goals or standards against which actual performance is measured., , Select the correct alternative:, , (a) Both Assertion (A) and Reason (R) are true., , (b) Both Assertion (A) and Reason (R) are false., , (c) Assertion (A) is true and Reason(R) is false., , (d) Assertion (A) is false and Reason(R) is true., , For the following two statements choose the correct option, , Statement I, Planning seeks to bridge the gap between where we are and where we want to go., Statement II, Planning involves setting objectives and developing appropriate courses of action to achieve these, , objectives.
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Qé6, , Q7, , Qs, , Qo, , Ql0, , Qu, , Qn, , Qi3, , Qi4, , Qs, , Qi6, , Select the correct alternative: "q, , (a) Both the statements are correct. (b) Both the statements are incorrect., , (©) Statement I is correct and II is wrong. (d) Statement I] is correct and I is wrong., , “Management has to achieve a variety of objectives in all areas considering the interest of all stakeholders, shareholders, employees, customers and the government. The main objective of any organisation, , should be to utilise human and material resources to the maximum possible advantage.” Identify the objectives of, , management highlighted above., , (a) Organisational Objectives (b) Social Objectives, , (c) Personnel Objectives (d) None of these, , “Unlike professions such as medicine or law which require a practicing doctor or lawyer to possess valid degrees,, , nowhere in the world is it mandatory for a manager to possess any such specific degree.” Identify the characteristic, , of the profession that Management does not fulfil in the starement being discussed above., , (a) Ethical code of conduct (b) Restricted entry, (©) Professional association (d) Service motive, seeks to determine the amount and frequency of rest intervals in completing a task., (a) Time Suudy (b) Method Study, (c) Motion Study (d) Fatigue Study, The method of time study will depend upon », (a) volume and frequency of the task (b) the cycle time of the operation, (©) time measurement costs (d) All the above, , Many businesses are using social media like facebook and twitter to promote themselves. Ths is an example of, which dimension of Business environment:, , (a) Social (b) Economic, , (©) Legal (d) Technological, , Which of the following is not a limitation of planning?, , (a) Leads to rigidity (b) Reduces creativity, , (c) Is Fururistic (d) Is time consuming, Grouping of activities on the basis of product lines is a part of >, (a) Delegated organisation (b) Divisional organisation, (c) Functional organisation (d) Autonomous organisation, , is suitable for those business enterprises, where a large variety of products are manufactured using, , different productive resources., (a) Functional structure (b) Divisional structure, , (c) Delegation (d) Decentralisation, , Tc refers to the right to take decisions inherent in a managerial position to tell people what to do and expect them, to do it. Identify the concept., , (a) Authority (b) Responsibility, , (c) Delegation (d) Decentralisation, Which statement is not correct, with respect to Organisation Structure’ ?, (a) Ensures ordination among human and physical resources., , (b) Ensures smooth flow of communication., , (c) Specifies relationship between people, work and resources, , (d) Establishes standards for controlling., , Span of management refers to, , (a) Number of managers, , (b) Length of term for which a manager is appointed, (©) Number of subordinates under a superior, (d) Number of members in top management
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Qu7, , Qis, , Quis, , Q20, , Q2, , (d), , Q23, , Q24, , Which of the following is not a method of promotion of goods and services? 4, (a) Advertising (b) Branding, , (c) Personal selling (d) Sales promotion, , Packaging has acquired great significance in the marketing of goods and services, because of:, , (a) Rising standards of health and sanitation, , (b) Self-service ourlets, , (c) Innovational opportunity, , (d) All of these, , The business orientation should not be short-sighted to serve only consumers needs. It should also consider large, issues of long-term social welfare. The marketing philosophy highlighted above is, , (a) Production concept (b) Product concept, , (c) Marketing concept (d) Societal Marketing concept, , The process of marketing involves creating a to satisfy the needs and wants of the present and, potential buyers., , (a) Product (b) Value, , (c) Market offering (d) Marker, , Most organisations, business or otherwise now-a-days have a separate department to manage public relations,, cMlled ls, , (a) Marketing department, , (b) Public relations department, , (c) Both (a) and (b), , Neither (a) nor (b), , Read the following statement-Assertion (A) and Reason (R):, , Assertion (A): Management is considered to be a mulri-dimensional/ multi-faceted concept., , Reason (R): Management is a complex activity that has three main dimensionsmanagement of work,, management of people and management of operations., , Select the correct alternative, , (a) Both Assertion (A) and Reason (R) are true., , (b) Both Assertion (A) and Reason (R) are false., , (c) Assertion (A) is true and Reason(R) is false., , (d) Assertion (A) is false and Reason(R) is true., , Through management helps individuals to develop team spirit, cooperation and commitment to group, success., , (a) Coordination (b) Supervision, , (c) Controlling (d) Motivation and leadership, , For the following two statements choose the correct optiom, , Statement li The intent of division of work is to produce more and better work for the same effort. Specialisation, is the most efficient way to use human effort., , Statement I], In business work can be performed more efficiently if ir is divided into specialised tasks; each, performed by a spedialist or trained employee., , Select the correct alternative, , (a) Both the statements are correct., , (b) Both the statements are incorrect., , (c) Statement I is correct and II is wrong., , (d) Statement II is correct and I is wrong.
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‘a, Q2s, , Q26, , Qu, , Q28, , , , SECTION - B 7, , Suhasini a home sdence graduate from a reputed college has recently done a cookery course. She wished to start, , her own venture with a goal to provide “health food’ at reasonable price. She discussed her idea with her teacher, , (mentor) who encouraged her. After analyzing various options for starting her business venture, they shortlisted, , the option to sell ready made and ‘ready to make’ vegetable shakes and satru milk shakes. Then, they both, , weighed the pros and cons of both the shortlisted options., , Identify the function of management being discussed above., , (a) Planning (b) Controlling, , (c) Organising (d) Directing, , A company wants to increase its market share from the present 10% to 25% to have a dominant position in ¢e, , market by the end of the next financial year. Ms Rajni, the sales manager has been asked to prepare a proposal, , thar will outline the options available for achieving this objective. Her report included the following options entering new markets, expanding the product range offered to customers, using sales promotion techniques such, as giving rebates, discounts or increasing the budget for advertising activities. The step of the planning process, , which has been performed by Ms. Rajni is *, , (a) Setting Objectives, , (b) Developing Premises, , (c) Identifying alternative courses of action, , (d) Evaluating alremative courses, , JTM Ltd launched ‘Buddyline’, an exercise book and comprehensive stationery brand name comprising of ball, , pens, gel pens and geometry boxes after identifying the target market and understanding the needs and wants, , of the consumers of thar market. All their products were of good quality and ea-friendly but expensive. They, wanted to distinguish their product from that of their competitors. They spent lot of effort, time and money in, creating the brand name, as they knew that without a brand name, they can only create awareness for the, product and can never be sure of the sale of their products. The effort paid off and the demand for the products, started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher, price. Over a period of time, it became a status symbol to buy ‘Buddyline’ brand because of its quality. The, consumers felt pride in using them. Identify the marketing philosophy followed by JTM Led., , (a) The Marketing Concept (b) The Selling Concept, , (c) The Societal Marketing Philosophy (d@) The Product Concept, , Rasika Led. is a company which produces a variety of juices. A profitable business opportunity is seen by it in, , the field of producing soft drinks. The marketing manager of the company, Piyush Rustogi has to take several, , decisions, to achieve marketing success, such as :, , — Whether the drink will be packed in glass bottles or plastic cans;, , — Whar will be the name (brand name) of the drink;, , — At what price it will be sold, i.e. at par with the price at which other competitive brands are sold or below, it or above it;, , — Whar distribution network will be used to make the product available, e.g. hotels, restaurants, groceries, shops, kiosks selling cigarette, paan, etc;, , — Whether the new soft drinks will be promoted by putting up advertisements in newspaper or magazine or, on radio or television; or say if newspaper, whether in a local newspaper or a national daily; whether in a, paper of regional language or an English daily, etc., , Identify the combination of variables chosen by the marketing manager of the company to prepare a new brand, , of soft drinks., , (a) Product ,Price , Place and Promotion, , (b) Branding, Packaging and Labeling, , (c) Advertising, Personal Selling, Sales Promotion and Public Relations, , (d) Grading, Standardising and Marketing Planning
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(Q.29, , Q.30, , Q31, , Q.32, , Q.33, , , , , , For the following two statements choose the correct option: 7, Statement Responsibility is derived from authority and accountability is derived from responsibility., Statement I Once authority has been delegated and responsibility accepted, one cannot deny accountability., Select the correct alternative:, , (a) Both the statements are correct., , (b) Both the statements are incorrect., , (c) Statement I is correct and II is wrong., , (d) Statement II is correct and I is wrong., , For the following two statements choose the correct option:, , Statement I Organisation structure is an indispensable means; and the wrong structure will seriously impair, business performance and even destroy it., , Statement ITA proper organisation structure is essential to ensure a smooth flow of communication and better, control over the operations of a business enterprise., , Select the correct alternative:, , (a) Both the statements are correct., , (b) Both the statements are incorrect., , (c) Statement I is correct and II is wrong., , (d) Statement II is correct and I is wrong., , One of the questions that needs to be answered in the organizing function is ‘At what level are decisions made’?, Decision making authority in an organizarion can be pushed down to the lower levels or it may lie with the top, management. However it is not an ‘either or’ concept. When an organization prows in size or complexity, there is, tendency towards sharing dedsion making authority with the lower levels. This is because in large organizations,, employees who are closely involved with certain operations tend to have more knowledge about them than the, top management. An important concept of organizing function is discussed above. Identify the concept., , (a) Delegation (b) Decentralisation, , (c) Centralisation (d) Organisational structure, , Zamon Ltd. is manufacturer of electronics goods based in Pune. On one hand it deals in items like books, music, instrument, videotapes etc,, and on the other hand it deals in laptops and mobile phones. The company had a, functional structure with separate heads for production, marketing and finance. All the functional heads were, looking after the products, but at times their activities overlapped. This led to problems related to coordination, and inter-departmental conflicts. To facilitate specialization Ramit, the CEO of the company decided to group, books, music instrument, videotapes etc. under ‘Media’ and laptops and mobile phones under ‘consumer, electronics’. While doing so Ramit has performed a step in the process of one of the functions of management., Identify the step., , (a) Identification and division of work (b) Departmentalisation, , (c) Assignment of duties (d) Establishing authority and reporting relationships, , “Planning cannot foresee everything and thus, there may be obstacles to effective planning, It becomes difficult, to accurately assess future trends in the environment if economic policies are modified or political conditions in, the country are not stable or there is a natural calamity.” Identify the limitation of planning highlighted above., (a) Planning leads to rigidity (b) Planning may not work in a dynamic environment, , (c) Planning does not guarantee success (d) Planning reduces creativity, , Read the following statements-Assertion (A) and Reason (R):, , Assertion (A): Coordination is not an exclusive function of the top management., , Reason (R): Coordination is the responsibility of all managers-top, middle and operational levels., , Select the correct alternative:, , (a) Both Assertion (A) and Reason (R) are true., , (b) Both Assertion (A) and Reason (R) are false., , (c) Assertion (A) is true and Reason(R) is false., , (d) Assertion (A) is false and Reason(R) is true.
