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-INDIREC, , 1, Meaning:, Export marketing is undertaken, directly by the manufacturer., , 2. First Hand Information :, The manufacturer exporter can get, first hand information on the, , importer's requirement., , 3. Control:, The exporter can exercise direct, , control over packaging, pricing,, promotion, after sale service, etc., , , , , , , , , , , The manufacturer exporter ex por, the goods throu gh intermediaries, , , , , , , °, , The manufacturer exporter may no, get first hand information as he ha, to depend on intermediaries., , , , , , , , , , , , , The manufacturer may not be able, to exercise direct control over, packaging, pricing, promotion, etc, , , , , 4, Reputation:, The direct exporter can earn, goodwill in international markets., , |, , The manufacturer may not earn, reputation in overseas markets. The,, intermediaries gets the reputation.