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Handwritten Notes, Paper 1, , Paper 2, (Management), , Soft Copy, , ₹ 100, , ₹ 300, , Hard Copy, , ₹ 150, , ₹ 450, , Call or Whatsapp for Notes : 7627096162, Note : Paper 1 includes 7 units except Comprehensions, Numerical Reasoning, and Data Interpretation because these units are practice based and theoretical, part of these units is covered in notes., For hard copies postal/courier charges are separate.

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Marketing, Marketing is about identifying and meeting human and social needs. One of the shortest, good definitions of marketing is “meeting needs profitably.”, According to American Marketing Association, “Marketing is the activity, set of, institutions, and processes for creating, communicating, delivering, and exchanging, offerings that have value for customers, clients, partners, and society at large”., Marketing management as the art and science of choosing target markets and getting,, keeping, and growing customers through creating, delivering, and communicating, superior customer value., Social definition of marketing, “Marketing is a societal process by which individuals and, groups obtain what they need and want through creating, offering, and freely exchanging, products and services of value with others”.

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What can be Marketed

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What can be Marketed,  GOODS : Physical goods constitute the bulk of most countries’ production and marketing, efforts. For example cars, refrigerators, televisions, machines, and other mainstays of a modern, economy.,  SERVICES : As economies advance, a growing proportion of their activities focuses on the, production of services. Services include the work of airlines, hotels, car rental firms, barbers and, beauticians, maintenance and repair people, and accountants, bankers, lawyers, engineers,, doctors, software programmers, and management consultants.,  EVENTS : Marketers promote time-based events, such as major trade shows, artistic, performances, and company anniversaries. Global sporting events such as the Olympics and the, World Cup are promoted aggressively to both companies and fans

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What can be Marketed,  EXPERIENCES : There is also a market for customized experiences, such camp, tracking,, adventuring.,  PERSONS : Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other, professionals all get help from celebrity.,  PLACES : Cities, states, regions, and whole nations compete to attract tourists, residents,, factories, and company headquarters. Place marketers include economic development specialists,, real estate agents, commercial banks, local business associations, and advertising and public, relations agencies.,  PROPERTIES : Properties are intangible rights of ownership to either real property (real estate), or financial property (stocks and bonds). They are bought and sold, and these exchanges require, marketing.

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What can be Marketed,  ORGANIZATIONS : Organizations work to build a strong, favorable, and unique image in the, minds of their target publics. Universities, museums, performing arts organizations, corporations,, and nonprofits all use marketing to boost their public images and compete for audiences and, funds.,  INFORMATION : The production, packaging, and distribution of information are major, industries. Information is essentially what books, schools, and universities produce, market, and, distribute at a price to parents, students, and communities.,  IDEAS : Every market offering includes a basic idea. Social marketers are busy promoting such, ideas as “Go Green” and “Say no to Tobbaco”

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