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1., , 3., , , , Introduction to Advertising, , paca sonins of Advertising: Definition of Advertising, Objectives of Advertisi, Functions of Advertising, Types of Advertising, Benefits and Limitations of eer, Role of Advertising in Modern Business, Role of Advertising in Marketing Mix aint, , Advertising Media: Definition, Classifications and Characteristics of Different Advertisin, Media, Factors affecting Selection of Advertising Media, Media Mix, E-Advertising ;, , Appeals and Approaches in Advertisement, , Appeals: aecereton of Different Appeals and their Significance, Advertising Message,, Direct and Indirect Appeal, Relation between Advertising Appeal and Buying Motive., Approaches: Positive and Negative Emotional Approaches to Advertisement., , Economic, Social and Regulatory Aspects of Advertising, , Economic Aspects: Effects of Advertising on Production Cost, Effects of Advertising on, Distribution Costs, Effects of Advertising on Consumer Prices, Advertising and Monopoly,, Wastes in Advertising., , Social Aspects: Ethics in Advertising, “Truth” in Advertising., , Regulatory Aspects: Role of Advertising Standards Council of India (ASCI., , Brands and Brand Management, , Meaning and Definitions of Brand, Characteristics of Brands, Types of Brands, Advertising, and Branding, -Brand Extension, Brand Identity, Identity Sources - Symbols, Logos,, Trademarks, Brand Loyalty. Brand Management Process, Challenges in New Branding.