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SEO -2 Mark Question, Q1. Define SEO. Explain types of SEO, , , SEO stand for Search Engine Optimization., SEO is technique used while developing website to be rank high in search engine result., SEO is used to increase the visitors of website, Type of SEO, 1. On Page SEO, - On page SEO involve good content , good keyword selection and appropriate titles, 2. Off Page SEO, - Off Page SEO includes link building & increasing link popularity, , Q2. What are 2 different SEO techniques, , [White Hat & Black Hat], , 1. White Hat SEO, - White Hat Technique is approved by Search Engine result, - White Hat Technique improve rank of website without breaking search engine rules, - White Hat SEO is for long term websites, 2. Black Hat SEO, - White Hat Technique is not approved by Search Engine Result, - Black Hat Technique improve the rank of website by breaking search engine rules, - Black Hat technique used to increase visitors to website in quick time, Q3. Explain White Hat SEO., -, , White Hat Technique is recommended as part of good design by search engine, White Hat Technique is approved by Search Engine result, White Hat SEO tries to improve the rank of website by following search engine rules., White Hat SEO is used for Long Term Website, Good Content, Labeled Images, Unique Page Title etc. involve in White Hat SEO., , Q4. Explain Black Hat SEO., -, , Black Hat Technique is not approved by Search Engine result, Black Hat SEO tries to improve the rank of website by breaking search engine rules., Black Hat SEO is used for Short Term Website, Duplicate data, irrelevant link etc used in Black Hat SEO, Black Hat is used to increase the visitor of websites in quick time, , Q5. Explain SEO Keywords, -, , SEO keyword are important words or phrases related to content of website, List of keyword must chosen carefully for optimize the search, Selection of Good keyword is very important to improve ranking of website, Keyword Research and analysis important to selection of good keyword, SEO Keyword is example of On-Page SEO, , Q6. Explain Any 2 Page Structure Optimization Points, 1., 2., -, , Image with Alt Attribute, Use image in webpage with alternate text using ALT attribute., Alternate text gives information to user if image not downloaded., Heading Tags, Webpage should include use of <h1> to <h6> tag wherever required., , Q7. Explain SEO Audit, -, , SEO Audit help to what could be done to improve the website rank in search engine result, SEO Audit help us to find out technical problem of website the restrict search engine from crawling website, SEO audit recommend things to improve website ranking., SEO Audit is very important to improve website performance., SEOptimer free audit tool that perform detailed analysis of website
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Q8. Explain Backlinks, -, , Backlink are link of website on other websites, when user clicks on link, its take user to our website., Backlink is off-Page SEO techniques, SEO backlinks are signal to Search Engine that user is interested in know about content in our websites., When user click on our backlink, its represent “Vote of Confidence”, Backlinks are signal to search engine that user are interested in our website content, , Q9. Explain Social Bookmarking, -, , Social bookmarking is powerful tool to promote websites in SEO., Social bookmarking is off-Page SEO technique., Bookmarks are link of websites for future reference., Bookmarks are important factor to rank website higher in search engine result
