Page 1 :
MCQ -FYBMS-SEM1- Business Economics, 1. Managerial Economics is________, , A., B., C., D., , Dealing only micro aspects, Only a normative science, Deals with practical aspects, All of the above, , 2. The techniques of optimization include, , A., B., C., D., , Marginal analysis, Calculus, Linear programming, All of the above, , 3. In economics, desire backed by purchasing power is known as, , A., B., C., D., , Utility, Demand, Consumption, Scarcity, , 4. Basic assumptions of law of demand include, A., B., C., D., , Prices of other goods should change., There should be substitute for the commodity., The commodity should not confer any distinction., The demand for the commodity should not be continuous, , 5. Higher the price of certain luxurious articles, higher will be the demand, this concept, is called, A., B., C., D., , Giffen effects, Veblen effects, Demonstration effects, Bothb&cabove, , 6. In the case of perfect elasticity, the demand curve is, A., B., C., D., , Vertical, Horizontal, Flat, Steep

Page 2 :
7. Outlay method of measurement of elasticity is also called as, A., B., C., D., , Percentage method, Expenditure method, Point method, Geometric method, , 8. ____________ demand forecasting is related to the business conditions prevailing in, the economy as a whole, A., B., C., D., , Macro level, Industry level, Firm level, None of these, , 9. __________ is the base of marketing planning, A., B., C., D., , Demand Estimation, Demand analysis, Demand function, Demand forecasting, , 10. _________ is the change in total revenue irrespective of changes in price or due to, the effect of managerial decision on revenue, A., B., C., D., , Average revenue, Total revenue, Marginal revenue, Incremental revenue, , 11. Perfect competition is characterized by, A., B., C., D., , large number of buyers and sellers, homogeneous product, free entry and exit of firms, all the above, , 12. The distinction between variable cost and fixed cost is relevant only in, A., B., C., D., , long period, short period, medium term, mixed period, , 13. Purposes of Short term Demand forecasting doesn’t includes;

Page 3 :
A., B., C., D., , Making a suitable production policy., To reduce the cost of purchasing raw materials and to control inventory., Deciding suitable price policy, Planning of a new unit or expansion of existing unit, , 14. In ______________ approach, the demand for new product is estimated on the basis, demand of existing product, A., B., C., D., , Growth curve approach, Evolutionary approach., Opinion polling approach, Vicarious approach., , 15. The proportionate change in the quantity demanded of a commodity in response, to change in the price of another related commodity is called, A., B., C., D., , Price elasticity, Related elasticity, Cross elasticity, Income elasticity, , 16. Which one is the method for measurement of elasticity, A., B., C., D., , Proportional or Percentage Method, Outlay Method, Geometric method, All the above, , 17. ____________ Method is also known as Sales-Force – Composite method or collective, opinion method, A., B., C., D., , Opinion survey, Expert opinion, Delphi method, Consumer interview method, , 18. Which of the following is not a method of demand forecasting of new products, A., B., C., D., , Trend projection, Substitute approach, Evolutionary approach, Sales experience approach, , 19. Psychological pricing is also called as;

Page 4 :
A., B., C., D., , Penetration pricing, Skimming pricing, Odd pricing, None of these, , 20. Customary pricing is also known as, A., B., C., D., , Consumer pricing, Conventional pricing, Cost plus pricing, Full cost pricing, , 21. ____________ is the process of finding current values of demand for various values, of prices and other determining variables., A., B., C., D., , Demand Estimation, Demand analysis, Demand function, Demand forecasting, , 22. In the case of ______________ a small change in price leads to very big change in, quantity demanded, A., B., C., D., , Perfectly elastic demand, Perfectly inelastic demand, Relative elastic demand, Unit elastic demand, , 24. In ______________ approach, on the basis of the growth of an established product,, the demand for the new product is estimated, A., B., C., D., , Growth curve approach, Evolutionary approach., Opinion polling approach, vicarious approach, , 25. Which one of the following is not a reason for adopting penetration price strategy, A., B., C., D., , Product has high price elasticity in the initial stage., The product is accepted by large number of customers., Economies of large scale production available to firm, When the buyers are not able to compare the value and utility, , 26. Car and petrol are

Page 5 :
A., B., C., D., , Complimentary goods, Substitute goods, Supplementary goods, Reserve goods, , 26. Criteria for good demand forecasting includes;, A., B., C., D., , Plausibility, Simplicity, Economy, All the above., , 27. Cost plus pricing is also called, A., B., C., D., , margin pricing, full cost pricing, mark up pricing, all the above, , 28. Generally used strategy for pricing new products is/are, A., B., C., D., , Skimming price strategy, Penetration price strategy, Both a & b, None of these, , 29. The architect of the theory of monopolistic competition, A., B., C., D., , Rosenstein Roden, JR Hicks, Karl Marx, Chamberlin, , 30. The function of combining the other factors of production is done by, A., B., C., D., , land, labour, Capital, Entrepreneurship, , 31. ______________ means the total receipts from sales divided by the number of unit, sold., A. Average revenue, B. Total revenue

Page 6 :
C. Marginal revenue, D. Incremental revenue, 32. Ep=0in the case of ______________ elasticity, A., B., C., D., , Perfectly elastic demand, Perfectly inelastic demand, Relative elastic demand, Unitary elastic demand, , 33. Law of demand shows the functional relationship between ______________ and, quantity demanded, A., B., C., D., , Supply, Cost, Price, Requirements, , 34. When the change in demand is exactly equal to the change in price, it is called, A., B., C., D., , Perfectly elastic demand, Perfectly inelastic demand, Relative elastic demand, Unitary elastic demand, , 35. Tea and coffee are, A., B., C., D., , Complimentary goods, Substitute goods, Supplementary goods, Reserve goods, , 36. Survey method of demand forecasting includes, A., B., C., D., , Opinion survey, Expert opinion, Delphi method, All the above, , 37. In ______________ pricing fixed cost are excluded., A., B., C., D., , skimming pricing, going rate pricing, administered pricing, marginal cost pricing

Page 7 :
38. The market with a single producer'', A., B., C., D., , perfect competition, monopolistic competition, oligopoly, monopoly, , 39. The short run production function is called;, A., B., C., D., , Returns to scale, law of variable proportion, Production possibility frontier, None of these, , 40. Which are the characteristics of monopoly?, A., B., C., D., , Single seller or producer, No close substitutes, Inelastic demand curve, All of these, , 41. Whenever ______________ is greater than average total cost, average total cost is, rising., A., B., C., D., , Marginal cost, Variable cost, Fixed cost, Full cost, , 42. Which of the following is not a macroeconomic concept?, A., B., C., D., , Business cycle, National income, Government policy, None of these, , 43. Iso-cost line indicate the price of, A., B., C., D., , Output, Inputs, Finished goods, Raw material, , 44. Who classified economies of scale into internal and external?

Page 8 :
A., B., C., D., , Robinson, Marshall, Edward west, Pigue, , 45. Product differentiation is the important feature of, A., B., C., D., , monopoly, perfect competition, monopolistic competition, monophony, , 46. Method of demand forecasting is also called "economic model building", A., B., C., D., , Opinion survey, Complete enumeration, Correlation and regression, Delphi method, , 47. The responsiveness of demand due to a change in promotional expenses is called, A., B., C., D., , Expenditure elasticity, Advertisement elasticity, Promotional elasticity, Above b or c, , 48. Want satisfying power of commodity is called, A., B., C., D., , Demand, Utility, Satisfaction, Consumption, , 49. The relationship between price and quantity demanded is, A., B., C., D., , Direct, Inverse, Linear, Non‐linear, , 50. Decision making and ______________ are the two important functions of executive of, business firms, A. Forward planning, B. Directing

Page 9 :
C. Supervising, D. Administration, 51. ______________ shows the change in quantity demanded as a result of a change in, consumers' income, A., B., C., D., , Price elasticity, Cross elasticity, Income elasticity, None of these, , 52. The firm charges price in tune with the industry’s price is called, A., B., C., D., , competitive pricing, going rate pricing, tune pricing, target pricing, , 53. Which one of the following is not a reason for adopting skimming price strategy, A., B., C., D., , When the demand of new product is relatively inelastic., When there is no close substitutes, Elasticity of demand is not known, Product has high price elasticity in the initial stage, , 54. Information for pricing decisions involves:, A., B., C., D., , Product information, Market information, Information at the micro level, All of these, , 55. The marginal revenue equation can be derived from the:, A., B., C., D., , Demand equation, Supply equation, Cost equation, Price equation, , 56. Functional relationship between input and output known as, A., B., C., D., , Conversion, Production function, Work in progress, Output function

Page 10 :
57. in economics ______________ means 'a state of rest 'or 'stability', A., B., C., D., , Depression, Equilibrium, Maturity, growth, , 58. Selling cost is the feature of the market form, A., B., C., D., , monopoly, monopolistic competition, oligopoly, none of these, , 59. Which is the reason of skimming price?, A., B., C., D., , Inelastic demand, Diversion of market, Safer price policy, All of these, , 60. Which is the condition of for market penetration?, A., B., C., D., , High price elasticity of demand in the short run, Savings in production costs, Threat of potential competition, All of these, , 61. If the commodities are substitute in nature, cross elasticity will be, A., B., C., D., , Negative, Positive, Zero, Any of the above, , 62. Which one of the following is not an internal factor influencing pricing policy, A., B., C., D., , cost, objectives, marketing mix, demand, , 63. For the commodities like salt, sugar etc., the income elasticity will be, A. Zero

Page 11 :
B. Negative, C. Positive, D. Unitary, 64. In the above function, the letter Y stands for, A., B., C., D., , Yield of production, Income of consumers, Utility, Supply, , 65. When a small change in price leads to infinite change in quantity demanded, it is, called, A., B., C., D., , Perfectly elastic demand, Perfectly inelastic demand, Relative elastic demand, Relative inelastic demand, , 66. Price Elasticity of demand=, A. Proportionate, change, Proportionate change in price, B. Change, in, Quantity, Change in Price/price, C. (Q2‐Q1)/Q1, (P2‐P1) /P1, D. All the above, , in, demanded, , quantity, /, , Quantity, , demanded, demanded, , 67. An increase in income may lead to an increase in the quantity demanded, it is, A., B., C., D., , Positive income elasticity, Zero income elasticity, Negative income elasticity, Unitary income elasticity, , 68. Fixing high price during the introduction is called, A., B., C., D., , skimming, penetrating, full cost pricing, target pricing, , 69. In a perfectly competitive market, individual firm

Page 12 :
A., B., C., D., , cannot influence the price of its product, can influence the price of its product, can fix the price of its product, can influence the market force, , 70. Which is the determinant of the pricing policy of a firm?, A., B., C., D., , Channel of distribution, Age of product, Consumer association, All of these, , 71. The causes of emergence of monopoly is/are:, A., B., C., D., , Concentration of ownership of raw materials, State regulation, Public utility services, All of these, , 72. ___________ is situation of severely falling prices and lowest level of economic, activities, A., B., C., D., , Boom, Recovery, Recession, Depression, , 73. Purposes of Short term Demand forecasting doesn't includes;, A., B., C., D., , Making a suitable production policy., To reduce the cost of purchasing raw materials and to control inventory., Deciding suitable price policy, Planning of a new unit or expansion of existing unit, , 74. Unitary elasticity of demand mean, A., B., C., D., , EP =>1, EP =<1, EP =o, EP =1, , 75. Quantity remains the same whatever the change in price, this is the case of, A. Perfectly elastic demand, B. Perfectly inelastic demand

Page 13 :
C. Relative elastic demand, D. Relative inelastic demand, 76. Which of the following is not a function of managerial economists, A., B., C., D., , Advice on trade and public relations, Economic analysis of agriculture, Investment analysis, Supervision and control, , 77. Analysis of long run and short run affects of decisions on revenue as well as costs, is based on, A., B., C., D., , Principle of time perspective, Equi‐marginal principle, incremental principle, None of these, , 78. Which is the characteristics of managerial economics, A., B., C., D., , Deals with both micro and macro aspects, Both positive and normative science, Deals with theoretical aspects, Deals with practical aspects., , 79. In the case of ______________ Consumer may moves to higher or lower demand curve, A., B., C., D., , Extension of demand, Contraction of demand, Shift in demand, Slopes in demand, , 80. ______________ means an attempt to determine the factors affecting the demand of, a commodity or service and to measure such factors and their influences, A., B., C., D., , Demand planning, Demand forecasting, Demand analysis, Demand estimation, , 82. In the case of unitary elastic demand, the shape of demand curve is, A. Vertical line, B. Horizontal line, C. Rectangular hyperbola

Page 14 :
D. Steep, 83. Demand for necessary goods (salt, rice, etc,) is ______________ and demand for, comfort and luxury good is, A., B., C., D., , Elastic, inelastic, Inelastic, elastic, Elastic, elastic, Inelastic, inelastic, , 84. ______________ Method is also known as Sales‐Force –Composite method or, collective opinion method, A., B., C., D., , Opinion survey, Expert opinion, Delphi method, Consumer interview method, , 85. Which one of the following is an internal factor influencing pricing, A., B., C., D., , demand, competition, distribution channel, product life cycle, , 86. ______________ forecasting is more important from managerial view point as it helps, the management in decision making with regard to the firms demand and production., A., B., C., D., , Macro level, Industry level, Firm level, None of these, , 87. Total Revenue will be maximum at the point where Marginal Revenue is, A., B., C., D., , One, Zero, <1, >1, , 88. Under ______________ Method, a panel is selected to give suggestions to solve the, problems in hand, A. Opinion survey, B. Expert opinion

Page 15 :
C. Delphi method, D. Consumer interview, 89. Method of charging low price initially called ______________, A., B., C., D., , skimming, penetrating, full cost pricing, target pricing, , 90. Which of the following is/ are the reason for adopting skimming price strategy, A., B., C., D., , When the buyers are not able to compare the value and utility., To attract the high income customers., When the product has distinctive qualities, luxuries, All the above, , 91. Under oligopoly a single seller cannot influence significantly, A., B., C., D., , market price, quantity supplied, advertisement cost, all the above, , 92. Average cost pricing is also called as, A., B., C., D., , cost plus pricing, marginal cost pricing, margin pricing, both a & c, , 93. Which of the following is / are the reason for adopting penetration price strategy, A., B., C., D., , Economies of large scale production available to firm., Potential market for the product is large., Cost of production is low., All the above, , 94. Purposes of Short term Demand forecasting includes;, A., B., C., D., , Making a suitable production policy., To reduce the cost of purchasing raw materials and to control inventory., Deciding suitable price policy, All the above

Page 16 :
95. Demand for tyres depends on demand of vehicles, the demand for tyres called as, A., B., C., D., , Composite demand, Derivative demand, Joint demand, Direct demand, , 96. when income increases, quantity demanded falls, it is, A., B., C., D., , Positive income elasticity, Zero income elasticity, Negative income elasticity, Unitary income elasticity, , 97. Consumer Interview method of demand forecasting may undertaken by;, A., B., C., D., , Complete enumeration, Sample survey, End‐use method, All the above, , 98. Under which method, the cost is added with the predetermined target rate of, return on capital invested, A., B., C., D., , Cost plus pricing, Target pricing, Mark up pricing, None of these, , 99. Prices of Bata shoe as Rs.99.99, this pricing is, A., B., C., D., , Mark up pricing, Odd pricing, Marginal cost pricing, Follow up pricing., , 100. Average revenue is the revenue per, A., B., C., D., , unit commodity sold, total commodity sold, marginal commodity sold, none of these

Page 17 :
101. In a perfect market both buyers and sellers are, A., B., C., D., , price maker, price giver, price taker, all the above, , 102. So long as Average Revenue is falling, Marginal Revenue will be ______________, Average Revenue, A., B., C., D., , Less than, More than, Equal to, None of these, , 103. Price discrimination is also called as, A., B., C., D., , Discriminatory pricing, Differential pricing, Average cost pricing, a & b above, , 104. ______________= R2-R1/Q2-Q1, A., B., C., D., , Average revenue, Total revenue, Marginal revenue, Incremental revenue, , 105. If the commodities are complimentary, cross elasticity will be, A., B., C., D., , Negative, Positive, Zero, Any of the above, , 106. In the oligopoly market there are, A., B., C., D., , large no. of firms, a few firms, a single firm, an infinite no. of firms, , 107. The law of diminishing returns applies more to

Page 18 :
A., B., C., D., , agriculture, industry, services, commerce, , 108. ______________ provide guidelines to carry out ______________, A., B., C., D., , Pricing strategies, pricing policies, Pricing policies, pricing strategies, Pricing rules, pricing policies, Pricing rules, pricing strategies, , 109. In case of ______________ quantity demanded changes less than proportionate to, changes in price, A., B., C., D., , Perfectly elastic demand, Perfectly inelastic demand, Relative elastic demand, Relative inelastic demand, , 110. ______________ method measures elasticity between two points, A., B., C., D., , Proportional or Percentage Method, Outlay Method, Geometric method, Arc Method, , 111. Target pricing is also called as, A., B., C., D., , Cost plus pricing, Rate of return pricing, Mark up pricing, None of these, , View answer, 112. The condition for the long run equilibrium of a perfectly competitive firm, A., B., C., D., , Price=MC=AC, Price=TC, MC=AVC, MC=MR, , View answer

Page 19 :
113. The monopoly can be controlled by:, A., B., C., D., , Social boycott, Antimonopoly legislation, Public ownership, All of these, , View answer, 114. Where Marginal revenue is negative, TR will be ______________., A., B., C., D., , Rising, Falling, Zero, One, , View answer, 115. ______________ is the method of leadership pricing, A., B., C., D., , Going rate pricing, Follow up pricing, Barometric pricing, Parity pricing, , View answer, 116. The properties of indifference curves are:, A., B., C., D., , Indifference curve slops downwards from left to right, Convex to the point of origin, Two indifference curve never cut each other, All of these, , View answer, 117. The competitive firm’s long run supply curve is the portion of it’s ______________, curve lies above average total cost., A., B., C., D., , Marginal cost, Revenue cost, Fixed cost, All of these, , View answer

Page 20 :
118. The opportunity cost of a given activity is, A., B., C., D., , the value of next best activity, the value of material used, the cost of input used, none of these, , View answer, 119. Marginal revenue is ______________ at the quantity that generate maximum total, revenue and negative beyond that point., A., B., C., D., , Zero, One, +1, −1, , View answer, 120. In business cycle concept, the period of "long wave" is of;, A., B., C., D., , 25 years, 50 years, 100 years, 200 years, , The no. of firms under oligopoly is, A., B., C., D., , 1, 2, many, few, , 121. Growth curve approach is used for forecasting demand of ______________ products, A., B., C., D., , New, Old, Existing, Both old and existing., , 122. A positive income elasticity may be, A. Unit income elasticity, B. Income elasticity greater than unity, C. Income elasticity less than unity

Page 21 :
D. Any of the above, , 123. The concept of Elasticity of Demand was introduced by, A., B., C., D., , Alfred Marshall, Lionel Robbins, Adam smith, J M Keynes, , 124. When the quantity demanded falls due to a rise in price, it is called, A., B., C., D., , Extension, Upward shift, Downward shift, Contraction, , 125. Determinants of demand includes, A., B., C., D., , Price of a commodity, Nature of commodity, Income and wealth of consumer, All the above, , 126. Exceptional Demand Curve (Perverse demand curve), A., B., C., D., , Moving upward from left to right, Moving upward from right to left, Moving horizontally, Moving vertically, , 127. Purposes of long term Demand forecasting doesn’t includes;, A., B., C., D., , Planning of a new unit or expansion of existing unit., Planning long term financial requirements., Planning of manpower requirements., Deciding suitable price policy, , 128. Which of the following method of pricing is popular in wholesale and retail trades, A., B., C., D., , skimming, penetrating, full cost pricing, target pricing

Page 22 :
129. ______________ is an "objective assessment of the future course of demand", A., B., C., D., , Demand Estimation, Demand analysis, Demand function, Demand forecasting, , 130. The change in demand due to change in price only, where other factors remaining, constant, it is called ______________, A., B., C., D., , Shift in demand, Extension of demand, Contraction of demand, Both extension and contraction, , 131. In the above function, the letter T stands for, A., B., C., D., , Target price, Total supply, Total consumption, Taste and preference of consumers, , 132. ______________ means relationship between demand and its various determinants, expressed mathematically, A., B., C., D., , Demand extension, Demand contraction, Demand analysis, Demand function, , 133. " ______________ in economics means demand backed up by enough money to pay, for the goods demanded", A., B., C., D., , Utility, Consumption, Supply, Demand, , 134. In the case of ______________ a small change in price leads to very big change in, quantity demanded

Page 23 :
A., B., C., D., , Perfectly elastic demand, Perfectly inelastic demand, Relative elastic demand, Unit elastic demand, , 135. Basic assumptions of law of demand does not include, A., B., C., D., , There is no change in consumers' taste and preference, Income should remain constant., Prices of other goods should change., There should be no substitute for the commodity, , 136. in the case of perfect inelasticity, the demand curve is, A., B., C., D., , Vertical, Horizontal, Flat, Steep, , 137. Purposes of long term Demand forecasting includes, A., B., C., D., , Making a suitable production policy., To reduce the cost of purchasing raw materials and to control inventory., Deciding suitable price policy, Planning of a new unit or expansion of existing unit, , 138. Pricing is done on the basis of managerial decisions, not on the basis of cost,, demand etc..., A., B., C., D., , Managerial pricing, Administered pricing, Full cost pricing, Competitive pricing, , 139. The pricing of cup of tea or coffee, is an example of, A., B., C., D., , Mark up pricing, Marginal cost pricing, Conventional pricing, Cost plus pricing

Page 24 :
141. Which of the following is a short run law?, A., B., C., D., , Law of constant return to scale, Law of increasing return to scale, Law of diminishing return, None of these, , 142. Related to production function, MRTS stand for;, A., B., C., D., , Marginal revenue and total sales, Minimum revenue from total sales, Marginal rate of total supply, Marginal rate of technical substitution, , 143. Basic economic tools of managerial economics does not include, A., B., C., D., , Principle of time perspective, Equi‐marginal principle, Incremental principle, None of these, , 144. In the above function, the letters Ps stands for, A., B., C., D., , Preference of consumers, Price of commodity, Price of substitutes, Product supply, , 145. Price discrimination occurs when variation in prices for a product in different, markets does not reflect variation?, A., B., C., D., , Costs, Price, Demand, All of these, , 146. A firm that is the sole seller of a product without close substitutes called:, A., B., C., D., , Monopoly, Oligopoly, Competition, Bureaucracy, , 147. Which is not a property of ISOQUANT?

Page 25 :
A., B., C., D., , Downward sloping, Convex, Negative slope, Positive slope, , 148. Selling at a lower price in export market and at a higher price at home market is, called, A., B., C., D., , Export subsidy, Dumping, Price cut, All the above, , 149. Modern definition is also called as, A., B., C., D., , Growth definition, Welfare definition, scarcity definition, Neoclassical definition, , 150. "A rupee tomorrow is worth less than a rupee today" relates to, A., B., C., D., , Opportunity cost principle, Discounting principle, Equi‐marginal principle, None of these, , 151. Allocation of available resources among alternatives is based on the principle, A., B., C., D., , Opportunity cost principle, Discounting principle, Equi‐marginal principle, None of these, , 152. ___________ is known as the ‘first law in market”, A., B., C., D., , Law of supply, Law of consumption, Law of demand, Law of production, , 153. Economics was classified into micro and macro by, A. Ragnar Frisch, B. Adam Smith

Page 26 :
C. J M Keynes, D. AC Pigou, 154. In the long run all input become ______________, A., B., C., D., , Fixed, Variable, Semi variable, None of these, , 155. In the IS-LM model, an easy monetary in conjunction with a tight fiscal policy, A., B., C., D., , Increases exports and decreases imports, Decreases exports and increases imports, Encourages foreign capital inflows to the U.S., Both b and c, , 156. A consumers demand curve can be obtained from:, A., B., C., D., , ICC, Engel curve, Lorence curve, PCC, , 157. A fall in the price of a commodity leads to, A., B., C., D., , A shift in demand, A fall in demand, A rise in the consumer's real income, A fall in the consumer's real income, , 158. The utility of a commodity is:, A., B., C., D., , Its expected social value, The extent of its practical use, Its relative scarcity, The degree of its fashion, , 159. The traffic which maximizes a country's economic welfare is called, A., B., C., D., , Discriminatory traffic, Protective traffic, Optimum traffic, Non-Discriminatory traffic

Page 27 :
160. Adam Smith advocated, A., B., C., D., , Laissez Faire, Division of Labour, Both of these, None of these